Privacy policy
Last updated: April 2026
Privacy Policy
ALFALFA MATCHA operates the website maisonalfalfa.com and all related services (hereinafter the “Services”). This Privacy Policy describes how we collect, use, store, and disclose your personal information when you access or use the Services, make a purchase, or communicate with us. By accessing the Services, you acknowledge that you have read and understood this policy.
1. Personal Data Collected
We collect information that allows us to identify you directly or indirectly, including: contact details (first name, last name, postal address, shipping address, billing address, phone number, email), payment information (transaction data, payment method, payment confirmation, with banking details processed by our providers), account information (login details, preferences), transaction information (products viewed, added to cart, purchased, returned or exchanged), communications with our customer service, technical data (IP address, device, browser, unique identifiers), and usage data (navigation and interactions with the website).
2. Sources of Data
Your data is collected directly from you (orders, account, contact), automatically during your browsing (cookies and similar technologies), via our service providers (payment, logistics, marketing, analytics), or through partners or third parties.
3. Purpose of Processing
We use your data to perform the contract (order management, payments, deliveries), manage your account, improve and personalize your experience, send you marketing communications (with your consent), ensure security and prevent fraud, comply with legal obligations, and defend our rights in the event of a dispute.
4. Data Sharing
Your data may be shared with Shopify Inc. (hosting and website operation), our service providers (payment, logistics, customer service, analytics), our marketing partners, and competent authorities when required by law. These third parties process your data in accordance with their own privacy policies. We do not sell your personal data.
5. Shopify
Our store is hosted by Shopify Inc., which processes certain data to provide and improve its services. Data may be transferred to and processed in countries outside your jurisdiction. For more information: https://privacy.shopify.com
6. Cookies and Similar Technologies
We use cookies to ensure the proper functioning of the website, analyze usage, personalize your experience, and provide relevant content and advertising. You can manage your preferences via our cookie banner or your browser settings.
7. Data Retention
Your data is retained only for as long as necessary to manage orders and your account, comply with legal obligations, and handle disputes.
8. Security
We implement appropriate technical and organizational measures to protect your data, although absolute security cannot be guaranteed.
9. Your Rights
In accordance with the GDPR, you have the following rights: access, rectification, erasure, restriction, objection, data portability, and withdrawal of consent. You may object to the use of your data for marketing purposes.
To exercise your rights: hello@maisonalfalfa.com
We may verify your identity before responding to your request.
10. Targeted Advertising and Preferences
You may opt out of personalized advertising or the sharing of your data for marketing purposes depending on your place of residence. Where applicable, we recognize the Global Privacy Control (GPC) signal.
11. Children’s Data
Our Services are not intended for minors, and we do not knowingly collect their data.
12. International Transfers
Your data may be transferred outside the European Union. These transfers are governed by recognized mechanisms (such as standard contractual clauses or equivalent safeguards).
13. Complaints
You may lodge a complaint with the CNIL: https://www.cnil.fr
14. Changes
This Privacy Policy may be updated at any time. The applicable version is the one published on the website.
15. Contact
ALFALFA MATCHA
7 rue du Trosy, 92140 Clamart, France
hello@maisonalfalfa.com
Data controller: Thao Anicet